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NetTrips™ Online Reputation, Social Media,
Domain Name Use and Business Conduct Guidelines

Introduction

Trademark

The name NetTrips™is a trademark. We take our trademark and business practice very seriously and unauthorized use of the NetTrips name, logo or other protected materials will be dealt with through legal remedies.

Responsible engagement in innovation and dialogue

Whether or not a NetTrips employee, contractor, affiliate or business partner (known as "Associate") chooses to create or participate in an online social network, blog or any other form of online publishing or discussion is his or her own decision. However, emerging online collaboration platforms are fundamentally changing the way NetTrips Associates work and engage with each other and corporate partners.


NetTrips is increasingly exploring how online discourse through social media can empower NetTrips Associates as global professionals, innovators and citizens. These individual interactions represent a new model: not mass communications, but masses of communicators.


Therefore, it is very much in NetTrips' interest and, we believe, in each NetTrips Associate’s own interest to be aware of and participate in this sphere of information, interaction and idea exchange:


To learn: As an innovative company, we believe in the importance of open exchange and learning between NetTrips, its Associate family and its customers, and among the many constituents of our emerging business and societal ecosystem. The rapidly growing phenomenon of user-generated web content, blogging, social web-applications and networking are emerging important arenas for that kind of engagement and learning.


To contribute: NetTrips as a business, as an innovator and as a corporate citizen makes important contributions to the world, to the future of business and technology, and to public dialogue on a broad range of societal issues. As our business activities increasingly focus on the provision of transformational insight and high-value innovation - whether to independent business owners, customers or those in the public, educational or media sectors it becomes increasingly important for NetTrips and NetTrips Associates to share with the world the exciting things we're learning and doing, and to learn from others.


NetTrips Social Media Guidelines: Executive Summary

  1. Know and follow NetTrips' Business Conduct Guidelines.
  2. NetTrips Associates are personally responsible for the content they publish on blogs, wikis or any other form of user-generated media. Be mindful that what you publish will be public for a long time - protect your privacy.
  3. Identify yourself by name and, when relevant, role at NetTrips when you discuss NetTrips or NetTrips-related matters. And write in the first person. You must make it clear that you are speaking for yourself and not on behalf of NetTrips.
  4. If you publish content to any website outside of a NetTrips-authorized site and it has something to do with work you do or subjects associated with NetTrips, use a disclaimer such as this: "The postings on this site are my own and don't necessarily represent NetTrips' positions, strategies or opinions."
  5. Respect copyright, fair use and financial disclosure laws.
  6. Don't provide NetTrips' or another's confidential or other proprietary information. Ask permission to publish or report on conversations that are meant to be private or internal to NetTrips.
  7. Don't cite or reference Associates, customers, partners or suppliers without their approval. When you do make a reference, where possible link back to the source.
  8. Respect your audience. Don't use ethnic slurs, personal insults, obscenity, or engage in any conduct that would not be acceptable in NetTrips' workplace. You should also show proper consideration for others' privacy and for topics that may be considered objectionable or inflammatory, such as politics and religion.
  9. Find out who else is blogging or publishing on the topic, and cite them.
  10. Be aware of your association with NetTrips in online social networks. If you identify yourself as a NetTrips Associate, ensure your profile and related content is consistent with how you wish to present yourself with colleagues and clients.
  11. Don't pick fights, be the first to correct your own mistakes, and don't alter previous posts without indicating that you have done so.
  12. Try to add value. Provide worthwhile information and perspective. NetTrips' brand is best represented by its people and what you publish may reflect on NetTrips' brand.

NetTrips Social Media Guidelines: Detailed Discussion

The NetTrips Business Conduct Guidelines and laws provide the foundation for NetTrips' policies and guidelines for blogs and social media.

The same principles and guidelines that apply to NetTrips Associate’s activities in general apply to NetTrips Associate’s activities online. This includes forms of online publishing and discussion, including blogs, wikis, file-sharing, user-generated video and audio, virtual worlds and social networks.


NetTrips fully respects the legal rights of our employees and Associates in all countries in which we operate. In general, what you do on your own time is your affair. However, activities in or outside of work that affect your NetTrips job performance, the performance of others, or NetTrips' business interests are a proper focus for company policy.


NetTrips supports open dialogue and the exchange of ideas.

NetTrips regards blogs and other forms of online discourse as primarily a form of communication and relationship among individuals. When the company wishes to communicate publicly as a company, whether to the marketplace or to the general public, it has well-established means to do so. Only those officially designated by NetTrips have the authorization to speak on behalf of the company.


However, NetTrips believes in dialogue among NetTrips Associates and with our partners, customers, members of the many communities in which we participate and the general public. Such dialogue is inherent in our business model of innovation, and in our commitment to the development of open standards. We believe that NetTrips Associates can both derive and provide important benefits from exchanges of perspective.


One of NetTrips' core values is "Lead by Example." As a company, NetTrips trusts, and expects NetTrips Associates to exercise personal responsibility whenever they participate in social media. This includes not violating the trust of those with whom they are engaging. NetTrips Associates should not use these media for covert marketing or public relations. If and when members of NetTrips' Communications, Marketing, Sales or other functions are engaged in advocacy for the company and have the company’s authorization to participate in social media, they should identify themselves as such.


What does a NetTrips Associate’s personal responsibility mean in online social media activities? Online social media enables individuals to share their insights, express their opinions and share information within the context of a globally distributed conversation. Each tool and medium has proper and improper uses. While NetTrips encourages all of its employees to join a global conversation, it is important for NetTrips Associates who choose to do so to understand what is recommended, expected and required when they discuss NetTrips-related topics, whether at work or on their own time.


Know the NetTrips Business Conduct Guidelines. If you have any confusion about whether you ought to publish something online, chances are these Business Conduct Guidelines ("BCGs") will resolve it. Pay particular attention to what the BCGs have to say about proprietary information, about avoiding misrepresentation and about competing in the field. If, after checking the BCGs, you are still unclear as to the propriety of a post, it is best to refrain and seek the advice of management.


Brand Use. Under no circumstances can any employee, Associate, customer, supplier or partner use the NetTrips name, logo, or other trademark-protected materials in a manner that may mislead or confuse others or be used for financial gain. This includes use of any NetTrips business or product name in a website address, social media identity/account name, blog name, or any other identifying manner that may lead someone to believe that the website, social media account or blog is owned or endorsed by NetTrips, its board, executive team, management or employees.


If you are setting up a social channel, fan page, blog site or any other online identity with the word "NetTrips" in it and you feel that your identity is eligible for consent of use, then please forward a letter request to us immediately. If you have already used the word "NetTrips" in your identity and you were unaware of this policy, you must contact the company immediately for resolution.


Media Tags. Under no circumstance can any employee, Associate, customer, supplier or partner use the name of a NetTrips executive, manager or employee in a tag for a blog, video, article or any form of media that has not been distributed directly by the company or approved by the company in advance. In addition, under no circumstance can any Associate, customer, supplier or partner use derogatory terms in a tag for a blog, video or article or any form of media while representing NetTrips' business. One example of this would be the use of the term “scam” for the purpose of driving traffic to your video, blog or social profile. In addition, NetTrips expressly discourages use of any competitor company names in a tag for a blog, video, article or any form of media for the purpose of driving traffic to your media.


Be who you are. Some bloggers work anonymously, using pseudonyms or false screen names. NetTrips discourages that in blogs, wikis or other forms of online participation that relate to NetTrips, our business or issues with which the company is engaged. We believe in transparency and honesty. If you are blogging about your work for NetTrips, we encourage you to use your real name, be clear who you are, and identify that you work for, or are an independent representative of NetTrips. Nothing gains you more notice in the online social media environment than honesty or dishonesty. If you have a vested interest in something you are discussing, be the first to point it out. But also be smart about protecting yourself and your privacy. What you publish will be around for a long time, so consider the content carefully and also be judicious in disclosing personal details.


Perception is reality. In online social networks, the lines between public and private, personal and professional are blurred. Just by identifying yourself as a NetTrips employee or Associate, you are creating perceptions about your expertise and about NetTrips by our customers and the general public and perceptions about you by your colleagues and managers. Do us all proud. Be sure that all content associated with you is consistent with your work and with NetTrips' values and professional standards.


Be thoughtful about how you present yourself in online social networks. The lines between public and private, personal and professional are blurred in online social networks. By virtue of identifying yourself as a NetTrips Associate within a social network, you are now connected to other NetTrips Associates and even NetTrips' customers. You should ensure that content associated with you is consistent with your work at NetTrips. If you have joined NetTrips recently, be sure to update your social profiles to reflect NetTrips’ guidelines.


If it gives you pause, pause. If you're about to publish something that makes you even the slightest bit uncomfortable, don't shrug it off and hit 'send.' Take a minute to review these guidelines and try to figure out what's bothering you, then fix it. If you're still unsure, you might want to discuss it with your manager or legal representative. Ultimately, what you publish is yours as is the responsibility. So be sure.


Speak in the first person. Use your own voice; bring your own personality to the forefront; say what is on your mind.


Create some excitement. As a business and as a corporate citizen, NetTrips is making important contributions to the world and to public dialogue on a broad range of issues. Our business activities are increasingly focused on strategies for complete health, wealth and well-being. Let's share with the world the exciting things we're learning and doing and open up the channels to learn from others.


Use a disclaimer. Whether you publish to a blog or some other form of social media, make it clear that what you say there is representative of your views and opinions and not necessarily the views and opinions of NetTrips. At a minimum in your own blog, you should include the following standard disclaimer: "The postings on this site are my own and don't necessarily represent NetTrips' positions, strategies or opinions."


Managers, field leaders and executives take note: This standard disclaimer does not by itself exempt NetTrips managers, field leaders and executives from a special responsibility when posting/blogging. By virtue of their position, they must consider whether personal thoughts they publish may be misunderstood as expressing NetTrips positions. And a manager should assume that his or her team will read what is written. A public blog/social channel/forum is not the place to communicate NetTrips policies to NetTrips employees, Associates or customers.


Respect copyright and fair use laws. For NetTrips' protection and well as your own, it is critical that you show proper respect for the laws governing copyright and fair use of copyrighted material owned by others, including NetTrips' own copyrights and brands. You should never quote more than short excerpts of someone else's work. And it is good general blogging practice to link to others' work. Keep in mind that laws will be different depending on where you live and work.


Protecting confidential and proprietary information. Social media blurs many of the traditional boundaries between internal and external communications. Be thoughtful about what you publish, particularly on external platforms. You must make sure you do not disclose or use NetTrips confidential or proprietary information or that of any other person or company in any online social media platform. For example, ask permission before posting someone's picture in a social network or publishing in a blog a conversation that was meant to be private.


NetTrips' business performance. You must not comment on confidential NetTrips financial information such as NetTrips' future business performance, business plans, or prospects anywhere in world. This includes statements about an upcoming financial period, new products or strategic alliances, and applies to anyone including conversations with press or other third parties (including friends). NetTrips policy is not to comment on rumors in any way. You should merely say, "no comment" to rumors. Do not deny or affirm them or suggest either denial or affirmation in subtle ways.


Protect NetTrips' employees, customers, business partners and suppliers. Associates, customers, partners or suppliers should not be cited or obviously referenced without their approval. Externally, never identify an Associate, customer, partner or supplier by name without permission and never discuss confidential details of an Associate/customer engagement. Internal social media platforms permit the public to participate so be sensitive to who will see your content. If an Associate or customer hasn't given explicit permission for their name to be used, think carefully about the content you're going to publish on any internal social media and get the appropriate permission where necessary.


It is acceptable to discuss general details about kinds of projects and to use non-identifying pseudonyms for a client (e.g., Client 123) so long as the information provided does not make it easy for someone to identify the client or violate any non-disclosure or intellectual property agreements that may be in place with the client. Furthermore, your blog or online social network is not the place to conduct confidential business with a manager, Associate or customer.


Respect your audience and your coworkers. Remember that NetTrips is a global organization whose employees and clients reflect a diverse set of customs, values and points of view. Don't be afraid to be yourself, but do so respectfully. This includes not only the obvious (no ethnic slurs, personal insults, obscenity, etc.) but also proper consideration of privacy and of topics that may be considered objectionable or inflammatory, such as politics and religion. Further, blogs, wikis, virtual worlds, social networks, or other tools should not be used for internal communications among fellow employees or Associates. It is fine for NetTrips Associates to disagree, but please don't use your external blog or other online social media to air your differences in an inappropriate manner.


Add value. NetTrips' brand is best represented by its people and everything you publish reflects upon it. Blogs and social networks that are hosted on NetTrips-owned domains should be used in a way that adds value to NetTrips’ business. If it helps you, your coworkers, our clients or our partners to do their jobs and solve problems; if it helps to improve knowledge or skills; if it contributes directly or indirectly to the improvement of NetTrips' products, processes and policies; if it builds a sense of community; or if it helps to promote NetTrips' Values, then it is adding value. Though not directly business-related, background information you choose to share about yourself, such as information about your family or personal interests, may be useful in helping establish a relationship between you and your readers, but it is entirely your choice whether to share this information.


Don't pick fights. When you see misrepresentations made about NetTrips by media, analysts or by other bloggers, you may certainly use your blog or join someone else's to point that out. Always do so with respect, stick to the facts and identify your appropriate affiliation to NetTrips. Also, if you speak about a competitor, you must make sure that what you say is factual and that it does not disparage the competitor. Avoid unnecessary or unproductive arguments. Brawls may earn traffic, but nobody wins in the end. Don't try to settle scores or goad competitors or others into inflammatory debates. Here and in other areas of public discussion, make sure that what you are saying is factually correct.


Be the first to respond to your own mistakes. If you make an error, be up front about your mistake and correct it quickly. In a blog, if you choose to modify an earlier post, make it clear that you have done so.


Use your best judgment. Remember that there are always consequences to what you publish. If you're about to publish something that makes you even the slightest bit uncomfortable, review the suggestions above and think about why that is. If you're still unsure, and it is related to NetTrips business, feel free to discuss it with someone of authority. Ultimately, however, you have sole responsibility for what you post to your blog or publish in any form of online social media.


NetTrips™ Domain Name Use Guidelines

NetTrips is very protective of its brand (hence the trademark), which includes the use of the "NetTrips" name in domain names and website URLs not owned and operated by NetTrips. Occasionally we will offer consent to someone to use the NetTrips name in a particular context provided that NetTrips still remains in control of the overall content and Associate representation.


By virtue of our trademark, any domain name with the word "NetTrips" in it that has any likeness or reference to our business or a similar business would be reserved for our corporate use only. Unauthorized use of the NetTrips name in a domain name falls under the US Cybersquatting Law, which carries a minimum penalty of $100,000 USD and immediate forfeiture of the domain name.


As a business we strive to help our affiliate family be the best they can be in operating their own independent business with great products and support, which includes protecting the brand that so many people rely on as their primary source of income.


If you register a domain name with the word "NetTrips" in it and you feel that your domain name is eligible for consent of use, then please forward a letter request to us immediately.


If you have already registered a domain name with the word "NetTrips" in it and you were unaware of this policy, you must contact the company immediately for resolution.



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